Anything works. Cohorts, communities, one-on-ones, memberships, low ticket, high ticket, paid ads, sell-by-DM. Every business model in the info space works for someone right now.
That's the trap.
Because if it all works, you can't pick the right one based on revenue. You have to pick it based on something most founders never check until it's too late: how the model treats your nervous system.
Key takeaways
- Anything works in the info space, which means revenue is a terrible filter for choosing your model.
- Pick the model that matches your temperament, not the one that's printing for someone you admire.
- The way you make your money matters more than how much you make. Both can be 30K a month and produce completely different lives.
- You don't find your business by setting goals. You find it by burning through 20 versions of what you don't want.
- Freedom doesn't cost a 50K month. For most people it costs net profit covering base expenses, plus a buffer for savings.
Why every coach is suddenly closing their coaching business
Have you noticed how many seven and eight figure coaches are dropping the "I shut down my coaching business" video lately?
If those businesses were just printing money with high margins, who walks away from that?
Nobody. They walk because the model they were selling wasn't sustainable for them either.
Cinematic 4K content every day. Ten Zoom calls a day. Hot seats at midnight. Telegram dings on the weekend.
They built a prison. Then they sold you that exact prison as the path. And expected you to run it forever.
Don't buy a business model from someone who couldn't run it themselves.
How > how much
Two coaches. Both make 30K a month.
One does one Zoom call a week, walks twice a day, sleeps eight hours, eats dinner with their partner most nights.
The other has eight calls a day, is on Telegram at midnight, hasn't had a clean weekend in three months.
Same revenue. Completely different lives.
When you focus on how much, you'll grind any model that gets you there. When you focus on how, the number takes longer to arrive. But the life is yours, and ironically the business is more durable.
How over how much. That's the order.
Find your business by elimination
Everyone tells you to set a vision board and chase it. I never had one.
What I had was a list of every model I'd tried.
One-on-ones. Done-for-you. Cohorts. Memberships. Sell-by-DM. Paid ads. Communities. Low ticket. High ticket.
After each one I'd go: nope, not that. Nope, not that either.
Eventually the only thing left on the list was the thing that had been under my nose the whole time.
You don't manifest a business. You eliminate one.
What to do next
Before your next launch, funnel, or offer, run this filter on the model you're about to pick.
If you had to do this every day for the next ten years, would you? If you had to be on calls every afternoon, would you? If you had to sell in DMs daily, would you?
If any of those answers is no, the model is a prison. Doesn't matter how much it pays. Cross it off and keep going.