You have time.

We all do.

You have 24 hours every day.

No matter who you are, where you are or what you do.

And you get to decide how to allocate your hours.

How you allocate your hours comes down to your values & priorities.

These look different to all of us depending on the season of life we're in.

So whenever I hear someone tell me:

"I don't have time to create content"

What they're actually saying is:

"Creating content is not a priority for me right now"

And that's OK to admit.

I wish more people said those words (and owned it) because:

  1. They'd stop lying to themselves
  2. They'd stop being in a "guilt rut" or "should-ing" all over themselves
  3. Their words and actions would (finally) be in alignment

The Adoption Curve

In case you haven't noticed, I'm pretty passionate about helping anyone with access to the internet create a meaningful life of digital influence, impact, and income.

For new trends, technologies or tools, there's a well-documented phenomenon called "The Adoption Curve."

This charts the timeline in which different portions of any population adopt a new trend, technology or tool.

Looking back at the last 20-30 years, where do you think you fell on this curve when it came to:

Not a week goes by when I don't hear someone say something along the lines of:

"I wish I started [insert habit] years ago"

These are typically habits that positively compound such as:

Right now, the Internet is still in its infancy and will continue to (disproportionately) reward early adopters and the early majority that take advantage of it.

I'm bullish that those who build their digital real estate (i.e. personal/business brand) on the internet will put themselves at a significant advantage for the future of the digital economy.

"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did."

- Mark Twain

Perfect Conditions Don't Exist

If you need perfect conditions to start, it means your success is conditional.

If you want unconditional success, then be willing to start under any circumstance.

That includes the one you're in right now.

- Alex Hormozi

Our philosophy is that you need to focus on building a content creation system that still works in a "bad" week.

Why?

Suppose you can create content in a "bad" week (i.e. imperfect conditions).

In that case, you'll always be able to consistently publish your B.A.M ("Bare A$$ Minimum") number of uploads, regardless of what happens.

"Perfect conditions" are a delusion.

Even if the stars were to line up perfectly and you (finally) started creating content...

Then, as soon as conditions change, your process will fall over, and you'll stop.

So, wouldn't it be better to start and sustain your content creation during imperfect conditions?

Creating Content Isn't Full-Time Heroics

After coaching and consulting hundreds of folks over the last few years, I've noticed that the phrase "creating content" brings up all sorts of resistance, confusion and overwhelm.

Most people seem to associate that phrase with being a full-time content creator.

There's a subtle difference.

Full-time content creators create income primarily with content (i.e. Mr. Beast or other top "creators" on social media platforms).

Whereas creating content (something anyone can do) scales the reach, relationships and results you can offer others through the products or services you have.

If you think you need an entire production team to create content...

Think again.

Simplicity Scales, Complexity Fails

When you're just starting with content creation, the most important aspect is building a system that is sustainable for you.

Not what someone else is doing.

What is sustainable given your conditions, resources and limitations.

Something that lets you create your first 100 pieces of (bad) content as soon as possible.

Because it will be bad.

And the only route to getting good is to overcome the stage of being bad.

And the faster we get through your first 100 pieces of content (I call it the "Starter" phase), the faster you'll start creating better content.

Initially, I genuinely don't care about quality.

I care more about quantity.

Sustainable consistency matters more than anything else when starting.

Plus—quality comes from quantity.

The Habit Stacking Approach

When it comes to building new habits, you can use the connectedness of behaviour to your advantage.

One of the best ways to build a new habit is to identify a current habit you already do each day and then stack your new behaviour on top.

This is called habit stacking.

- James Clear

Let me give you a real example of how this works.

Peter Kuyt is a Dutch-based designer who wanted to build brand awareness for himself and his design services for health startups by publishing valuable content for his target audience.

As he was quite busy with client projects and didn't have a lot of spare hours to "create content," I encouraged him to use habit stacking.

As he resided in Leiden, South Holland and was surrounded by beautiful parks where he went for daily walks, he committed to start and sustain a "selfie" video series called #talkingthewalk.

He'd pull out his smartphone, share 1 tip/insight with an unscripted delivery, and publish them without any expectation.

He smashed it.

And his audience loved it.

Then, once he had developed sustainable consistency (quantity), he was in a position to start focusing on making his videos better (quality).

In his case, we started incorporating "b-roll" footage to reinforce the key messages or analogies in his videos.

The Real Question

So my friend, what's the kind of content that you can enjoyably and sustainably create every week, even during a bad week?

How can you get started today by documenting what you're already doing?

"The best time to plant a tree was 20 years ago. The second best time is now."

- Chinese Proverb

Mamba